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Get Ambassadors to Back Your Brand

Get Ambassadors to Back Your Brand
Caroline Hjerpe

When I started out with my business, I didn’t know anything about marketing myself on social media, getting sales online or gaining popularity amongst the, so called, IT-people. Now, a year and a half later, I have some tips on how to get your products out there. One of my main tricks is to get ambassadors. Here’s how and why.

  1. Ambassadors will help boost your brand’s “cool-factor”. If influencers are wearing or using your product, well then everyone else wants to as well. This will increase your follower count and impact your sales as well.
  2. Ambassadors will show how your product can be styled or used. They’ll match it with beautiful outfits, great interior design and give people inspiration. Showing your product in action is key in helping customers make their purchase decision and let’s face it – we all get ideas for clothing and home design and more from social media these days. Screen Shot 2016-02-14 at 09.58.08
  3. Ambassadors will help you reach a bigger crowd, or even go international. Data gathered from Tictail shows that it’s most common for an ecommerce brand to have the most sales in the country they live in. If you have ambassadors all over the world – they can help your brand become more international. If you haven’t set up international shipping yet, click here for some tips!

And oh – not to forget – a few tips on “how to”!

Research social networks where you can find people that could help you represent your brand in a good way. My favorite place is Instagram. Go big (OK don’t take it personally if a top celebrity does not reply to your email) – and try to get someone that you think will be genuinely interested in working with you. Some examples are trending musicians, bloggers/Instagrammers, fashion magazine editors/journalists and local personalities in your area.

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I recommend that you pick a few people that you like, hunt down their emails – often they can be found in their bio on Instagram and in the contact section of their blog or website. You’d be surprised at what a little stalking can get you! ;) Shoot them an email or direct message via Instagram, offer them one of your products (or as many as you like) and then let them select their favorite(s).. Strike a deal – for example – exchange a product for a post on social media, a write-up on their blog, or get them to wear it and promote it at events. Be super straightforward with the influencers you decide to work with. Think of them as both friends and business partners – the clearer you make your expectations, the better the results will be!

Don’t forget to change it up depending on the brand or influencer you are collaborating with. Consider the channel where you think they will have the biggest impact (Instagram, Facebook, Twitter, Pinterest, email newsletter, events, etc.) and work with them accordingly.

Last but not least, don’t be afraid to make mistakes! Making mistakes is practically inevitable – try new things out and learn as you go along.

Images courtesy of (in order of apperance):
@rachelschwartzmann

@fakander

@olivehummer