The Photography Guide: From Setup to the Final Edit

The Photography Guide: From Setup to the Final Edit
Caroline Hjerpe

When selling products online, your customers can’t feel, try on or interact with your merchandise. That mean the way you present your products is crucial to the success of your shop. Your product photography is your one chance to grab the customer’s attention – and convince them to buy your goods.

Is the last photo you took a selfie? Have no fear, this guide is for amateurs and pros alike! If you consider yourself an experienced product photographers, this page is filled with tips to take your game to the next level. So let’s get to it!

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Social Media: A Field Guide

Social Media: A Field Guide
Caroline Hjerpe

Social media is a great way to get new customers worldwide and to brand yourself online. A while after I started my Instagram account I saw that there was a direct correlation between Instagram followers and sales each month. There’s no one proven way to gain followers, but if you show your passion for your brand in your social profiles, the followers will come! Having said that, it can still be intimidating to tackle any kind of social media, so here’s a few tips to ease you in and refine your profiles!

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Tictail Talk Tips

Tictail Talk Tips
Caroline Hjerpe

Have you seen Tictail Talk yet? It’s brilliant. It’s something that I’ve actually been using more and more every day! As small business owners, we are usually battling against time – chances are you fight to save every second so that you can actually make more products or come up with new designs. Tictail Talk is a great way to get rid of some of those pesky daily emails you have to deal with while connecting even more with your customer base. I’m going to tell you how it works. Read “Tictail Talk Tips”

Get Ambassadors to Back Your Brand

Get Ambassadors to Back Your Brand
Caroline Hjerpe

When I started out with my business, I didn’t know anything about marketing myself on social media, getting sales online or gaining popularity amongst the, so called, IT-people. Now, a year and a half later, I have some tips on how to get your products out there. One of my main tricks is to get ambassadors. Here’s how and why.

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How to Use Instagram to Market Your Shop

How to Use Instagram to Market Your Shop
Petra Gardefjord

Hi!

My name is Petra Gardefjord and I’m the creator of Mini Mocks. My small business started two years when I was home on maternity leave with my daughter. 

My daughter was super chubby and I had a really hard time finding shoes for her little feet, so it came naturally to me to start making soft leather moccasins. I had been given a sewing machine a year earlier but just didn’t have the time before my maternity leave. At first they turned out really ugly, but after lots more practice on the machine they looked OK. I started to get compliments from strangers and I saw something… a product yet to be discovered in Sweden. I made a shop on Tictail. Just like that. I was convinced that this would work; I would be able to sell this. But not without marketing.

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5 Tips on How to Boost Your Sales During a Slow Month

5 Tips on How to Boost Your Sales During a Slow Month
Caroline Hjerpe

Let’s face it. Some months (hint hint: January) are slower than others when it comes to sales – that is just how it is, for every small business. As the founder of the Swedish jewelry brand Caroline Hjerpe, I’ve had months where I could barely keep up with orders, and months where I went days without any customers. No matter what the reason is, it is always scary to have a slow month – but don’t panic! I’m giving you five good ways to boost your sales whenever you need to.

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How to Tackle Holiday Sales as a Small Brand

How to Tackle Holiday Sales as a Small Brand
Caroline Hjerpe

The holidays are fast approaching and you however big or small your business is – they’re a big deal. This time of the year is the ideal time to be selling as many products as you possibly can, but as a small brand it’s not always easy to keep up with the pace – and it can also be very disappointing if you don’t get as many orders as you hoped for.

For those of you who don’t know me, I’m Caroline and I run the Swedish jewelry brand Caroline Hjerpe. I’m also Tictail’s new ambassador and here to help all of you out there with online shops! For that reason, I wanted to share some of my learnings from last year. Here goes!

For me, last holiday season was kind of hard to keep up with. My business was still small (I only started my Tictail back in April 2014) and I was not used to getting that many orders, but during December I got a lot more orders than any other time of the year. I was unsure of how to keep up with the orders I got, so here are a few tips if it’s all new to you.

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5 Must-Have Tictail Apps

5 Must-Have Tictail Apps
Caroline Hjerpe

When you have a new Tictail, it’s hard to know which apps you need and should have. Maybe you don’t want to spend too much money in the beginning, and it’s hard to know which ones to prioritize. Well, lucky you! Since I started my jewelry brand Caroline Hjerpe, I have tested a lot of apps. Today I’m sharing my top 5 must-have apps with you!

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Take Product Styling to the Next Level

Take Product Styling to the Next Level

While there are many benefits to running an online store, you do lose the advantage of the customer being able to touch and hold your product. However, the best way to overcome this is through product styling and the way you showcase your goods. Sure, putting your products on a white background might look good for some people, but this is the perfect opportunity to do something unique! Take advantage of your merchandise and style it to show the size, bring out the color or highlight it in action!

Check out what some of these Tictailers are already doing for inspiration!

Read “Take Product Styling to the Next Level”