Iman Aldebe is a designer and visual artist, based in Stockholm. Her designs became a new and unique voice in fashion and is a widely read reference the world over. Iman was raised in a highly creative environment with an emphasis on
aesthetic and expressive freedom. A Muslim designer who was born in Sweden to Jordanian parents.
"I started with small orders for my immediate circle of friends and family," meanwhile Aldebe went to university to study journalism and law, but a year into her studies she decided to take a gap year to set up her "modest" fashion business that today are a worldwide known brand. Aldebes spectacular creations and designs transform the typical modest symbol into beautiful couture garments and turbans.
- "Manifest your own history through art".
Aldebe recognized a huge gap in the market, modest fashion was non existing in the european market By observing her customers, she noticed that many wanted to be able to buy ready-styled headscarves. That was where the idea of the turban came from. She has a affordable "Happy Turban" line, and a haute turban line where every headpiece is unique that sells in exclusive boutiques in Stockholm, Paris, Dubai and in New York. It has proven popular among Muslims and non-Muslims alike.
In 2011, Aldebe was commissioned to create the first police hijab for the official Swedish police uniform for those female Muslim officers who choose to wear it. She is also designed a official military hijab for the Swedish army, as well as for the fire department, pharmacies and hospitals. I feel very proud and inspired to see Muslim hijabi women in the Swedish police," she says. "It's not easy to be a pioneer in anything, it's a huge responsibility but we must do it.
I use fashion as a tool to eliminate prejudices against Muslims," she says. I want to challenge the image of the oppressed Muslim woman in the West who voluntarily isolates herself from society. I tried to make a difference in society by coming up with solutions instead of letting society dictate what you can and can't do.
"Now women from all backgrounds and religions wear my clothes and turbans. Some collect my turbans," she says, adding: "It's interesting to see … how it went from being seen as an object of oppression to a desired fashion item."
"I could not wait for another 100 years until things changed in Sweden. I had to make some changes and come up with solutions that work for me," she adds. - I wanted to wear clothes that felt feminine, colourful and eco-friendly, so I created them," she says, speaking about her desire for styles that represented her as a young European Muslim. I realised very early on that it would take a long time to solve problems and come up with solutions via political means in order to allow more Muslim women into the workforce," she reflects. "I felt that via fashion we can solve many issues and become more accepted in society."
"Fashion is art and art is positive and can dispel the prejudiced women are oppressed. I want to continue to create clothes that will create opportunities and change for people."
Retailers in Stockholm, Sweden:
Hattbaren NK Hamngatan 18-20 Hattbaren Götgatan 34 Stockholm