All posts by Livia

Rawmoon Leather: Heavy Metal and Soft Leather

Rawmoon Leather: Heavy Metal and Soft Leather

Robin Mustonen started Rawmoon Leather simply because it felt right. He creates his products from first cut to last stitch by himself and manifests his knowledge of metalwork and leather in timeless accessories. 

What is the story behind your brand?

It all started when I was about 19 years old. I was working full-time as a welder but I was getting a bit tired of it; everyday I fantasized about doing something creative. I decided to borrow my grandma’s sewing machine and started to make textile totebags. People liked them and I started to get some orders. I was just about to buy a really nice and expensive sewing machine when my girlfriend and I decided to move to Melbourne, Australia. With everything that comes with moving to a new city I lost a bit of focus. Read “Rawmoon Leather: Heavy Metal and Soft Leather”

Shawna X: Making to Make, Not to Make It

Shawna X: Making to Make, Not to Make It

Shawna X lives life in the gray zone. Some might be stuck between emotions and ideas but this artist finds her inspiration and greatest ideas in between dichotomies as she creates beautiful pieces for her brand Bad Boy Nice Girl.

What is the story behind your brand?

I have to say the theme of my work has been very therapeutic – unabashed, impulsive yet thoughtful, vain yet philosophical, dirty and pure – I love the dichotomy that comes with this crazy life we all have to go through – thus Bad Boy Nice Girl. Nothing is black and white, but a ton of grayscales.

Read “Shawna X: Making to Make, Not to Make It”

Romeo Hunte: NYC street fashion, upgraded

Romeo Hunte: NYC street fashion, upgraded

Romeo Hunte is a Brooklyn native whose design aesthetic encompasses the cool, modern, and slightly edgy elements of downtown street style along with strokes of polished sophistication. The versatility of his garments gives Romeo Hunte’s women the capability to transition into any lifestyle.

What is the story behind Romeo Hunte?

Romeo Hunte NY is a contemporary lifestyle brand driven by the rawness and authenticity of street fashion. The Romeo Hunte woman is innovative, powerful, confident and cool. As she plays with highs and lows of her wardrobe, she values details, quality and menswear inspired pieces with a touch of femininity. The brand’s style philosophy is a mixture of conservative and luxurious looks made with great quality. The versatility of the collections gives Romeo Hunte’s women the flexibility to transition between any occasion, while still honoring their personal style.

Read “Romeo Hunte: NYC street fashion, upgraded”

Suprême Bon Ton: Wrapped in the Ocean or Swaddled in Stars

Suprême Bon Ton: Wrapped in the Ocean or Swaddled in Stars

Suprême Bon Ton is a French creative studio directed by Ella Perdereau. Through collaborations and an original creative flow, Suprême Bon Ton delivers stunning stamps, scarves, jewelry and more.

What is the story behind your brand?

We started by creating scarves with refined details, made and printed in France. For the “Galactique” collection, Suprême Bon Ton worked with digital printing on 100% silk scarves. 

Read “Suprême Bon Ton: Wrapped in the Ocean or Swaddled in Stars”

Stone & Vein: Hand Marbled Goods

Stone & Vein: Hand Marbled Goods

Designer by day, Allison Connell is the woman behind Stone & Vein. She spends rainy days and weekends creating hand marbled prints and products, each one different than the next. Every product is made right in her apartment in Brooklyn, NY. 

How did you get into paper marbling?

My first experience with paper marbling was in high school when I did a semester­ long residency program at the Minnesota Center for the Book Arts. That experience had been mostly forgotten until a couple years ago a friend signed us both up for an evening marbling workshop. That workshop led to plenty of experimentation on my own, which led to more workshops and more experimentation until I got to a point where I had a large stash of marbled papers that I didn’t know what to do with (at the time).

D-Flex: From Dropping Bars to Lifting Bars

D-Flex: From Dropping Bars to Lifting Bars

David Seisay was one of the first to bring personal training to Sweden almost 20 years ago. Today, his company D-Flex Fitness is the spot to be if you’re looking for a fun but effective way to get in shape.

What is the story behind D-Flex Fitness?

The name D-Flex is my artist name from the Dance Music era, when I was a rapper with both Stargate and Rob n Raz during the 90’s and early 2000. During my musical career I came up with the idea of training clients on an individual basis and brought personal training to the masses around 1991. Since then I have had the pleasure of training some of Sweden’s top celebrities, including Max Martin, Agneta Sjödin and Mikael Persbrandt. 

Last year I started with personal training in small groups and it has just grown bigger ever since. It was by the end of last year me and my business partner Eva Gavatin started D-Flex Fitness – a personal meeting spot for fun, efficient and long-term training. The training programs are during 6 weeks, 2 times a week, with nutrition guide included. You get a great result and we promise you training with high energy and an amazing team-spirit – come and try it out! 

Read “D-Flex: From Dropping Bars to Lifting Bars”

By Mutti: Back to the Beginning

By Mutti: Back to the Beginning

Eva Gernandt of By Mutti has been creating handmade limited and exclusive collections of tableware for 25 years. With her love for the sea, she is inspired by the colors and shapes of the ocean, as well as old sailor tattoos. By Mutti is also very special to us – not only is this shop based in our hometown Stockholm – it’s also the very, very first shop on Tictail! Read the story below.

What is the story behind your logo?  

The logo is inspired from the old symbol of Faith, Hope, Love that you can see topping the ancient gypsy church in Camargue, Provence.

Why did you start the company? Was there any special moment that made you decide to go for it?

I was working as a ceramicist and painter full-time. There was a moment, about six years ago, at an exhibition with my handmade ceramics and paintings about my favorite theme, the marine history of southern Sweden. I had this moment where it just said “click”. My mother, also an artist, was at the exhibition with me and we were looking at the hand painted thrown bowls with tattoos. I heard myself say “I will make tableware out of this in a factory!” The exhibition was named TRO HOPP & KÄRLEK (meaning Hope, Faith and Love in Swedish) and that also became the name of by Mutti’s porcelain collection.

Read “By Mutti: Back to the Beginning”

5 Quick Ones with Ida Sjöstedt

5 Quick Ones with Ida Sjöstedt

Stockholm based fashion designer Ida Sjöstedt is a bit of a legend. She makes women wearing her clothes look and feel like princesses – she literally dressed the Princess of Sweden on her wedding day (check it out).

Tell us a little bit about yourself and what inspires your brand, Ida Sjöstedt.

I started studying fashion in Stockholm when I was 16. Moved to London a couple of years later, and have been running my own label since 2001. If I’m not spending time with family and friends I like to practice yoga.

Traveling is also good for inspiration and relaxation. I always start with the materials – and they inspire me to search elsewhere. It may be from popular culture, books, films, etc., but it’s usually quite personal when I find the mood for a new collection.

Read “5 Quick Ones with Ida Sjöstedt”

KLR and Feministsmeden: Goldsmiths on a Mission

KLR and Feministsmeden: Goldsmiths on a Mission

Karin Larsson-Rydén and Nathalie Andersson started their jewelry brands with separate goals and ambitions but fate led them to work side by side in a workshop just a stone’s throw from the city centre of Stockholm. These two goldsmiths create pieces that are beautiful, bold and backed by a strong message.

What is the story behind your brands?

K: The Swedish jewelry scene is filled with either very expensive, classic pieces or cheap, mass produced jewelry. With KLR Jewellery I want to combine a tougher design with the exclusive feel of a handmade piece which is, at the same time, affordable.

N: I started Feministsmeden so the whole world can see us Feminists! I’m sick of not be taking seriously just because I’m a woman. There needs to be a revolution. So I design and handmake women’s sign ♀ earrings, rings, bracelets, pendants and other feminist jewelry in silver and gold that you can wear day and night. So that no one can mistake us for weak girls who can be pushed around and stepped on!  Read “KLR and Feministsmeden: Goldsmiths on a Mission”