- Increase the total order value by offering additional relevant products.
- Product recommendations are based on cart contents.
- Highly customizable regarding product combinations and messages presented to the user.
One of the best ways to increase the amount of purchases made in your store is to try to convince your customers to buy something more. Once a customer visits your store and has decided to buy something, making that customer buy another product is often much easier than trying to convince 1) a random person to visit your store or 2) a person visiting your store to make a purchase in the first place.
Making people buy more than one product is often called upselling. Retailers do this all the time by offering you to buy accessories (Would you like to buy a nice looking cover to the phone you just bought?) or by presenting you with various special offers when waiting in line to pay (food stores generally have loads of candy just next to the cashier). Online stores have numerous ways of upselling too. Some stores offer you deals on your way to the checkout page, others present you with tailored recommendations based on your previous purchases. Ever seen "Customers who bought this product also bought..." lists next to products on e-commerce sites? This way of upselling can increase your purchases per customer by up to ten percent!
With the Upsell app, Tictail stores are now able to sell more to every customer by presenting targeted products every time a customer makes a purchase in the store.